Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving...
How NZ Business Owners Can Stay Sane, Get Clarity, and Lead — Not Just React You’ve probably read plenty of End of Financial Year (EOFY) blogs by now. The ones that shout: “You need to know your numbers!”“Why are you still doing this at the last minute?”“Where’s your...
Amidst a recession and weak demand for products and services, business owners must reposition themselves for near-term survival and long-term prosperity in 2025. Introducing change through new strategic initiatives is imperative. However, a poor company culture can...
In business, what can be measured must be measured. There’s no excuse for neglecting metrics that inform you and your team how the business has performed in the past, and where it might be headed in the future. The data available to compile can say a lot about what...
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