Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving...
How NZ Business Owners Can Stay Sane, Get Clarity, and Lead — Not Just React You’ve probably read plenty of End of Financial Year (EOFY) blogs by now. The ones that shout: “You need to know your numbers!”“Why are you still doing this at the last minute?”“Where’s your...
For business owners, referrals are one of the most effective ways to grow. They bring in high-quality leads with minimal marketing spend and are often easier to convert than cold prospects. Yet, many businesses don’t have a structured referral system—they simply hope...
Welcome to 2025! If 2024 felt like a challenge (survive until 2025, anyone?) and you're hoping this year will bring better fortunes, here’s a reality check: a new year alone won’t change your business prospects. But don’t worry—the secret to success lies in small,...
In the world of business, one principle stands out: what can be measured should be measured. Key Performance Indicators (KPIs) offer invaluable insights into the health of a business, yet they are often overlooked by many business owners and Managing Directors. KPIs...
Strategic planning is a systematic process through which an organisation defines its long-term goals, strategies, and direction. It involves setting future objectives, analysing the competitive landscape, assessing internal capabilities, and allocating resources to...
In today's economic climate, many small and medium business owners across Aotearoa are feeling the pinch. Costs are rising, the market is uncertain, and maintaining a motivated team while navigating these challenges can feel overwhelming. But what if I told you that a...
In today's fast-paced and competitive business environment, staying ahead requires not only innovative ideas but also a robust skill set that can adapt to ever-changing market conditions. Our Business Mastery Program is designed to empower business owners with the...
Amidst a recession and weak demand for products and services, business owners must reposition themselves for near-term survival and long-term prosperity in 2025. Introducing change through new strategic initiatives is imperative. However, a poor company culture can...
In the dynamic business landscape of New Zealand, leaders are continually seeking ways to not only drive success but also uplift their teams. The concept of being a "multiplier" is about harnessing the potential of those around you, turning individuals into...
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