“We had a brilliant strategy, but it didn’t go anywhere.” Sound familiar? Business owners are often laser-focused on building strategies to drive growth and sustainability. It’s the heartbeat of the entrepreneurial spirit. But there’s a crucial difference between...
Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving...
How NZ Business Owners Can Stay Sane, Get Clarity, and Lead — Not Just React You’ve probably read plenty of End of Financial Year (EOFY) blogs by now. The ones that shout: “You need to know your numbers!”“Why are you still doing this at the last minute?”“Where’s your...
For business owners, referrals are one of the most effective ways to grow. They bring in high-quality leads with minimal marketing spend and are often easier to convert than cold prospects. Yet, many businesses don’t have a structured referral system—they simply hope...
In the world of business, one principle stands out: what can be measured should be measured. Key Performance Indicators (KPIs) offer invaluable insights into the health of a business, yet they are often overlooked by many business owners and Managing Directors. KPIs...
In today's economic climate, many small and medium business owners across Aotearoa are feeling the pinch. Costs are rising, the market is uncertain, and maintaining a motivated team while navigating these challenges can feel overwhelming. But what if I told you that a...
Amidst a recession and weak demand for products and services, business owners must reposition themselves for near-term survival and long-term prosperity in 2025. Introducing change through new strategic initiatives is imperative. However, a poor company culture can...
Business leadership transparency is an approach to organisational communication that is characterised by the candid sharing of information, insight into decision-making processes, and conveying high-level issues that affect employees and other key stakeholders within...
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