Determining what makes your business different is one of the most fundamental marketing decisions you need to make. If you are unable to decide what it is that makes your business different, then you cannot expect your customers to know either! You will be leaving...
For business owners, referrals are one of the most effective ways to grow. They bring in high-quality leads with minimal marketing spend and are often easier to convert than cold prospects. Yet, many businesses don’t have a structured referral system—they simply hope...
In the world of business, one principle stands out: what can be measured should be measured. Key Performance Indicators (KPIs) offer invaluable insights into the health of a business, yet they are often overlooked by many business owners and Managing Directors. KPIs...
Amidst a recession and weak demand for products and services, business owners must reposition themselves for near-term survival and long-term prosperity in 2025. Introducing change through new strategic initiatives is imperative. However, a poor company culture can...
In business, what can be measured must be measured. There’s no excuse for neglecting metrics that inform you and your team how the business has performed in the past, and where it might be headed in the future. The data available to compile can say a lot about what...
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