TAB NZ Member Survey
Help us understand how to reach business owners who haven't yet discovered The Alternative Board.
⚠️ Important — Please Read
Answer every question from the perspective of a business owner who has never engaged with a service like TAB. Set aside your current experience and answer based purely on your initial gut feeling, needs, and perceived value before you knew our brand or experienced our service.
14Questions
~8Minutes
100%Confidential
Section 1 · Mindset, Situation & Pain Points
Question 1 of 14
Before TAB, how isolated did you feel as a business owner?
1 = Completely on my own · 10 = Very well supported
0 / 15 pts
Section 1 · Mindset, Situation & Pain Points
Question 2 of 14
Which statement best reflects how you felt about running your business before joining TAB?
Please select an option.
Section 1 · Mindset, Situation & Pain Points
Question 3 of 14
What are the biggest challenges you're dealing with in your business right now?
✦ Select up to 3
Please select at least one option.
Section 1 · Mindset, Situation & Pain Points
Question 4 of 14
In your own words, what was the single biggest challenge holding your business back before you joined TAB?
2–3 sentences is perfect. Think back to before you knew TAB.
Section 2 · Seeking Advice
Question 5 of 14
Before joining TAB, when you needed advice or a sounding board for your business, where did you typically turn?
✦ Select all that apply
Please select at least one option.
Section 2 · Seeking Advice
Question 6 of 14
Tell us about seeking outside business support
Be honest — these are two of our most valuable questions.
6a. What was your main hesitation about seeking outside business support?
6b. What ultimately changed your mind?
Section 3 · The Value Proposition
Question 7 of 14
Rate how important each TAB attribute is to you
1 = Not important at all · 10 = Critically important
Other (please specify)
Section 3 · The Value Proposition
Question 8 of 14
Looking back at your experience with TAB, which benefits have made the biggest difference to you and your business?
✦ Select your top 3
Please select at least one option.
Section 4 · How They'll Notice Us
Question 9 of 14
Where are you most likely to notice or engage with something relevant to your business?
✦ Select up to 3
Please select at least one option.
Section 4 · How They'll Notice Us
Question 10 of 14
What type of content is most likely to catch your attention and make you want to learn more about a business support service?
✦ Select up to 3
Please select at least one option.
Section 5 · Market Awareness
Question 11 of 14
This section focuses on your prior engagement with the business advisory services space and awareness of other services.
Have you ever engaged with other business advisory services in New Zealand?
✦ Select all that apply
Please select at least one option.
Section 5 · Market Awareness
Question 12 of 14
What was the initial marketing channel (e.g., social media, word-of-mouth, email) through which you discovered the service?
Free text — 2–3 sentences, or N/A if no other business advisory service used.
Section 5 · Market Awareness
Question 13 of 14
If you have used one of the services mentioned earlier, what was the single most compelling factor or message that drove you to sign up or learn more?
2–3 sentences — or N/A if no other business advisory service used.
Section 6 · Optional Contact Information
Question 14 of 14 — Almost there! 🎉
If you're willing to be contacted for a brief follow-up interview, please share your details below.
🔒
Completely optional — you're welcome to stay anonymous. Only fill in what you're comfortable sharing.
You're a TAB-Calibre Thinker!
Thank you for completing the survey. Your insights will directly shape how we reach and support NZ business owners.
Curious what it's like to be part of a TAB Board? See how other NZ business owners are solving the exact challenges you described today.
thealternativeboard.co.nz →