Referral Marketing

Referral Marketing

Tried & True Referral Marketing Ideas to Rev Your Marketing Engine

Studies show that as many as 80% of referrals convert into revenue.

For most companies, referral marketing is the most cost-effective way to acquire new business. Creating a specific referral marketing system is the best way to ensure you are receiving consistent, qualified referral leads.

In this white paper we will:

  • Discuss the importance of including referral marketing in your marketing mix.
  • Provide tried & true techniques to get your referral marketing system up and running.
  • Lay the groundwork to help you develop a referral marketing system that will meet your organization’s needs.

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Work/Life Balance

Work/Life Balance

How many hours per week does an entrepreneur work, and why?

There’s nothing more exciting than breaking free of cubicle life and starting your own business, but how many hours per week do entrepreneurs really work? Do they take vacations and/or weekends off? How do they
cope with the day-to-day stress of running a business? Is true work-life balance possible for small business owners?

This Work/Life Balance white paper will:

  • Cover some key findings from a recent business owners survey
  • Explore work/life balance drawbacks of owning your own business
  • Dive into real work/life balance solutions for entrepreneurs

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Strategic Business Leadership

Strategic Business Leadership

Strategic business leadership is not just for large corporations!

A strategic plan will help you focus your company’s activities on what matters most. TAB’s Strategic Business Leadership process was designed specifically with the small and mid-sized business in mind. Download our white paper today to learn more about how strategic planning can help navigate your business toward greater success.

Strategic Planning will help you:

  • Focus business activities on more effective growth & improvement
  • Improve communications with employees and your leadership team
  • Make better decisions

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Visionary Leadership

Visionary Leadership

Are You a Visionary Leader?

Does your role as a leader inspire action & innovation in your business?

Visionary leaders forge new roads. They inspire greatness in those around them. They take chances, fail miserably and try, try again. Visionary leaders are people who have touched us in business, politics, technology, entertainment and fashion. In one way or another, they touch us all.

This Visionary Leadership white paper will:

  • Explore the key traits of visionary leaders
  • Discuss steps to take to become a true visionary leader yourself
  • Help you get your team on-board with your company vision

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Team Communication

Team Communication

Open, honest conversations drive effective team communication.

You might think that communication in your company’s meetings is just fine. Chances are it’s not. Some team members dominate the conversions. Other team members hold back or even become withdrawn. Think about what your leadership would be able to achieve if your team was able to break down communication barriers, allowing all team members to participate fully in discussions.

TABenosTM will help you:

  • Identify the “verbal armour” being worn by you and your team members.
  • Create a safe space where your team can communicate openly.
  • Create trusting, two-way team communication in your organization, leading to more sharing of ideas and greater overall success.

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Business Exit Strategies

Business Exit Strategies

It’s never too early to start working on your exit plan.

Whether you intend to eventually sell your business or simply cease operations at retirement, you need to begin your exit planning as early as possible. There are many different strategies for exiting a business. This white paper explores several of the most common exit strategies and discusses key factors to consider that will help you create your personal business exit plan.

Exit Strategies will help you:

  • Develop your personal vision for exiting your business – whether it’s retirement or simply moving on to your next venture.
  • Explore several of the most common exit strategies used by private business owners
  • Make important exit plan decisions

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