Auckland Business Coaches & Board Facilitators

Join other business owners like you to take your business to the next level

The Alternative Board Auckland

Provider of business advice, planning and business coaching solutions to owners, CEO’s and managing directors in Auckland.  Our business owner Advisory Boards and Virtual Boards expand your thinking beyond your particular industry providing different perspectives to spur new ways of doing business based on real-world experience.  We encourage and empower our members to achieve their business and personal visions.  We have business mentors and coaches in Auckland North, Auckland Central, Auckland South, Auckland East and Auckland West.

Auckland Business Coaches / Facillitators

Business Mentor and Business Coach

Business Coach & Facilitator
Auckland Central


With 28 years of wide-ranging international business experience, Gordon now applies his well-earned wisdom to help business owners in Auckland’s Central Business District.
Read Gordon's Full Bio

Involved in many of NZ’s largest takeovers, Gordon is well versed in due diligence, valuation, project finance, management and, importantly, the need for good corporate governance.

He says: “All businesses need to recognise and embed the importance of setting milestones and using bench-marking to meet goals, differentiate the best, drive improved understanding and continuous improvement. The Alternative Board provides a structure for business owners to focus this important work”. During his banking career Gordon worked with domestic and large multi-national businesses, gaining stakeholder management expertise and an understanding of value chains across a diverse range of industries including methanol, gold mining, electricity generation and distribution, food and beverage, retail and financial services. Gordon has a Bachelor of Science and a Bachelor of Commerce from the University of Auckland and is a member of both the New Zealand Institute of Chartered Accountants (NZICA) and Institute of Directors in New Zealand (IoD).

When he is not working, Gordon can be found coaching and administering rugby at North Shore Rugby Football Club.

Business Coach Auckland & Business Mentor

Business Coach & Facilitator
Auckland North


From the North Shore to the borders of Northland, Russell supports business owners ‘over the bridge’.  With his extensive coaching and facilitation background he helps owners work through the life cycle of their business –

Read Russell's Full Bio

With his extensive coaching and facilitation background he helps owners work through the life cycle of their business - change in ownership, succession, restructures, acquisitions, sales systems, work behaviours, innovation and people culture. Russell has trained sales forces from some of New Zealand’s iconic companies and has been building skills and competencies in the business world for the last twenty years through his successful training and coaching company. 


Russell specialises in sales, leadership, coaching and time management and work behaviours and has worked with business owners and management teams across New Zealand and Australia in fields as diverse as technology, education, logistics, manufacturing, finance, construction, and scientific research.  He says: “Running a business is hard – we have to ask tough questions and think differently to achieve success.  I’ve lived and worked in Auckland North for 30 years and being able to act as a catalyst for change to help businesses is a great privilege.  My sole motivation is helping businesses succeed. The Alternative Board is the right place for business owners in Auckland North to source the advice, support and inspiration they need to move forward”.

Business Mentors Auckland + Business Coach

Business Mentor & Facilitator
Auckland East


Scott brings a passion to his work with business owners and leaders and helps them realise their visions of personal and business success.

Read Scott's Full Bio

His passion is backed by more than 27 years of experience across all areas of business operation and ownership. Working for many years in the New Zealand dairy industry, Scott progressed into international marketing, sales and business development. He gained international experience with 11 years in Asia, the Middle East and Russia and spent two years with Fonterra’s international strategy and mergers and acquisitions team.

Returning to Auckland, Scott led international and domestic marketing strategy for Tenon, with his first taste of business ownership at the marketing consulting group, Traffic. Scott was asked to join the Laser Electrical and Plumbing franchise group as a Director and NZ CEO where he operated successfully for a number of years and

most recently Scott was the owner and Managing Director of Essential Brands Group NZ, an Australasian coffee franchise group growing the business to profitability in a very challenging market before successfully managing the sale of the business. He says: “Business owners face significant challenges every day and working with The Alternative Board helps them meet those challenges and exceed their own expectations. Operating environments are going to get tougher and the support we can provide is invaluable”.

Business Coach & Facilitator
Auckland South


Having lived and worked in the South Auckland region since 1993 Chris has always shown a strong commitment to the local community, establishing and fostering collaborative partnerships to support others and achieve mutually beneficial outcomes.

Read Chris' Full Bio

Starting out as a Police Officer in South Auckland, Chris’ passion for people led him to a variety of community and front-line based roles.  He was instrumental in the establishment of a CYFs approved programme requiring a multi-agency approach to cater for male recidivist youth offenders.

Following his time as a Police Officer, Chris transitioned to the commercial world and became the CEO of Rainbow’s End Theme Park, where he continued to initiate and support many community initiatives.

During his 10-year tenure as CEO he successfully implemented new operational processes and procedures, introduced enhancements to the health and safety management system, rebranded the park, initiated significant capital investment programmes and was instrumental in developing a strong and effective customer focused, inclusive work culture.

During this 10 years of Chris’ leadership Rainbow’s End experienced significant growth and received a number of prestigious local and international awards.

Combining his community focus, significant wide-ranging business leadership experience and qualification as a professional level coach through ANZCAL (Australia and New Zealand Coaching Alliance), Chris is very much committed to supporting business owners in South Auckland.


A chance meeting on Hahei Beach with Chris and Tammy proved to be fortuitous – professionally and personally. We engaged Chris to guide us as we sought to grow our business sustainably. Chris critiqued, advised and set goals to improve our operational processes, sales and marketing.

Richard and Helen Oram

Owners, Peninsula Party Hire Ltd

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Marked improvement in turnover, efficiency, delivery and profit resulted. Chris’ experience, advice and ability to view our business from an outside perspective were of great value to us. Topping it all off – he’s one of the ‘good buggers’ in this world – and he makes good coffee!

Business Mentor & Facilitator
Auckland West


With over twenty years’ experience as a management consultant, both with Deloitte and self-employed, Karen has worked with a wide range and size of companies across a broad spectrum of industries.

Read Karen's Full Bio

Combining a high level of business acumen with a deep concern for people, Karen has successfully enabled business owners to:

  • Lift their results
  • Improve their effectiveness
  • Enhance their culture

She also has specialist expertise in identifying and removing obstacles to performance, revitalising and energising people and culture, and facilitating strategic planning processes.

Karen has always worked closely with her clients, helping them to clarify the issues facing them, and develop the solutions they need to improve their performance.  In the words of one of her clients:

“Karen is an outstanding facilitator. I am constantly impressed by her ability to see through what is happening to the issues that need to be addressed. Her patience and understanding, combined with her intelligence, insight, and substantial skills, produce a powerful and highly effective catalyst for positive change and growth.”

+64 021 477 584

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Karen is an outstanding facilitator. I am constantly impressed by her ability to see through what is happening to the issues that need to be addressed. Her patience and understanding, combined with her intelligence, insight, and substantial skills, produce a powerful and highly effective catalyst for positive change and growth.

Business Coach & Facilitator
Auckland West


Bruce has been a results-oriented General Manager for the last 20 years. In these roles he has focused on improving profitability, increasing cash flows and lifting the performance of the companies he has worked with.

Read Bruce's Full Bio

Highly innovative, client-centric, driven and experienced across all aspects of business, he understands the key leverage points that drive success.

An excellent communicator and leader, Bruce garners trust, builds capability and gets high levels of engagement from the teams he works with. He is also skilled at achieving excellent outcomes through others and has been a valued coach by a number of his staff and suppliers.

From successfully green fielding a new business (Staples Furniture), running large operations (Lion Nathan – NZ Wines & Spirits), turning around loss making businesses Hollands, (now OfficeMax Furniture), and managing retail (KFC South Island Region), Bruce has the experience and skills to drive action and get results.

As owner of The Alternative Board, Auckland West, Bruce is relishing the opportunity to use his background and experience to provide a rewarding membership experience to local business owners and leaders.


Initially I didn’t understand how The Alternative Board would add value. It felt like it might be a nice thing to do to bring a little structure to my busy, business-focused life. The reality is Bruce and The Alternative Board has added huge value to our company.

Tim Grainger

Business Development Director, Venerdi

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The board offers a space to get feedback, a time to make commitments to yourself, and an opportunity to learn from others. However, there is so much more.  Bruce personally and The Alterative Board have a huge network of good contacts.  Our virtual CFO and CMO are both recommendations from Bruce and they are great.  Our hiring process is so much more robust since we’ve applied psychometric testing and Bruce’s insights. His monthly mentoring helps me cut through the noise and make real progress. He offers insights at the most fundamental level of business where the day to day disappears and real progress happens.

We had needed a reality check and The Alternative Board was a way to get a lot of insights without the cost and stress of consultants or advisory boards. My experience has been that you are always in control.  You can start immediately and while it takes a few months to make wins, as you learn, it’s a lot faster than other options, and the hard work is done for you without the risk.

I recommend The Alternative Board and Bruce, especially for those without enough time or money as these are consequences you might want help to change.

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Business Mentors & Advisory Services Auckland NZ