Tasman with Nelson - Marlborough Business Coaches & Board Facilitators

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The Alternative Board – Tasman with Nelson – Marlborough

Provider of business owner advice, mentoring and coaching solutions to businesses owners, CEO’s and managing directors in NZ.  Our business owner Advisory Boards expand your thinking beyond your particular industry providing new perspectives to spur new ways of doing business based on real-world experience, we encourage and empower our members to achieve their business and personal visions. 

Nelson Business Mentor

Business Coach & Facilitator for Nelson Tasman Marlborough


Alfredo has over 15 years’ experience owning and managing companies in many countries including Spain, Germany, Romania, USA, Canada, Mexico and New Zealand, along with commercial relationships across the world.

For seven years Alfredo was involved with the creation and development of an international renewable energy company based in Spain, starting with €6,000 capital and reaching €380 million revenues and 1,500 employees.  He has worked in many disciplines including engineering, research and development, production, sales, purchasing, HR, quality control and information technology and has held board positions for more than 15 years. In 2016, Alfredo moved to New Zealand, working in a management position for an electric equipment manufacturer.

Now enjoying the Nelson Marlborough region, he says: “I am now able to follow my passion of helping other business owners develop their business while staying in control of the business and their personal goals”.  Together with his wife and two young girls, Alfredo enjoys tramping, ocean swimming, running and cycling. Alfredo holds a Bachelor of Industrial Engineering with a Masters in Electronics and Automation from the Polytechnic University of Valencia in Spain.  He is committed to continuous learning, recently completing a Bachelor in Computing Systems from the Eastern Institute of Technology, Hawkes Bay.


I found great value in the validation, collaboration, challenging of my plans, and advice from the board members which helped steer us into a sustainable direction with all the changes COVID brought.  Alfredo and The Alternative Board program have really helped give us a better understanding of our financials and he’s helped us formulate an annual plan for recovery which we have actioned during our 90 Day Goals.  I’d recommend this program because it forces one to build a sustainable business.

Rob Besaans

Owner, GeoInsight

Since I have been mentored by Alfredo Puche, my business has really improved.  The professional nature of the support and huge amount of experience that Alfredo offers has been outstanding.  The tools that Alfredo and The Alternative Board offer have opened up a very clear understanding of how to measure how your business is doing and how to work out what you can do to make your business more resilient.  The support from the other members of the Board has also allowed me to improve the business.

Peter Bristow

Owner, Cafe Delicia


Alfredo gave me great confidence in how to use a long term cash flow forecast on a daily basis.  This enables me to keep the business running and see times of cash flow shortfall long before it happens.  I then can plan to avoid it, which gives me time to action and peace of mind.  The overall planning tools provided are of great value to our business.  I feel much more confident in these uncertain times.



Annett Todt

Owner, Living Design


I have been working with Alfredo from The Alternative Board for over a year now and confidently endorse his services as a business coach and board facilitator.  Alfredo goes above and beyond to help us and our business grow and attain greater success.  We have seen positive outcomes as a result of his input and advice.  If you are serious about your business success then I recommend that you talk to Alfredo.

Tony Downing

Owner, Downing Creative Marketing

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Business Coaches Nelson – Tasman